Descrizione del progetto
Lotta alle frodi sulle etichette alimentari con analisi avanzate, apprendimento automatico e IA
La politica di qualità alimentare dell’UE mira a proteggere le denominazioni di prodotti specifici per promuovere le loro caratteristiche uniche legate all’origine geografica e al know-how tradizionale. Tuttavia, l’uso improprio e la contraffazione dell’etichetta dell’indicazione geografica sui prodotti rimane un problema rilevante per i produttori alimentari e i consumatori dell’UE. In quest’ottica, il progetto THEROS, finanziato dall’UE, affronterà questo genere di frode alimentare approntando un nuovo set di strumenti integrato in grado di verificare le etichette alimentari biologiche e di origine geografica. In particolare, proporrà soluzioni digitali, scalabili e a basso costo che si basano sull’osservazione della Terra, sulla fotonica, sull’Internet delle cose e sui metodi di autenticità del DNA, abbinati ad analisi avanzate, apprendimento automatico e intelligenza artificiale. Il set di strumenti sarà testato in quattro paesi coprendo svariati requisiti.
Obiettivo
THEROS aims to implement an integrated toolbox being capable to modernise the process of verifying organic and geographical indications food products and preventing adulterations and non-compliances, through the use of various technological innovations and data sources and while demonstrating enhanced security, transparency and interoperability in the quality labelled food supply chain. The envisioned approach consists of : i) low-cost, digital and scalable solutions that rely on Earth Observation, photonics, Internet of Things and DNA authenticity methods being coupled with advanced analytics, machine learning and artificial intelligence in order to ensure efficient detection of fraudulent cases as well as monitoring of associated quality and sustainability elements ii) blockchain enhanced traceability system and dynamic digital product passport for improved traceability, security and transparent data governance iii) platforms and algorithms allowing management and harmonisation of heterogenous data as well as their consolidation for the verification and validation of transactions across the supply chain iv) interfaces to facilitate monitoring and inspections by competent authorities, informed decision making by supply chain actors and policy makers as well as business model driven approaches to support short supply chains of quality labelled food products.
THEROS toolbox components will be extensively evaluated in real life settings through four pilot demonstrations in four different countries and while covering diverse requirements, involvement of all relevant actors and different organic/geographical indication food products and fraud/adulteration cases.
Campo scientifico
- social sciencessociologygovernance
- natural sciencescomputer and information sciencesinternet
- natural sciencescomputer and information sciencescomputer securitycryptography
- social scienceseconomics and businessbusiness and managementbusiness models
- natural sciencescomputer and information sciencesartificial intelligencemachine learning
Parole chiave
Programma(i)
Meccanismo di finanziamento
HORIZON-IA - HORIZON Innovation ActionsCoordinatore
106 82 ATHINA
Grecia