Multimedia action groups planning information for Europe

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MAG-PIE was a collaboration between ten members of the MAGNET Working Group. The intention was not to duplicate existing primary market research (although primary research in some areas was undertaken, especially in Portugal) but to discover key similarities and differences between the ten participating countries in terms of the five areas of study. The published results, which can be downloaded from <http://www.magnet.org/magpie/> include a summary document which provides a snapshot of the ten countries together with key findings from the five study areas, ten full national reports, completed in September 1997, and five transnational study reports. These documents contain models which provide a framework for understanding the study areas as well as statistical, attitudinal and empirical data reflecting the situation in the ten countries. These include: comparisons of the legal provisions affecting multimedia development and use, analysis of current and future options for electronic commerce, classical analysis using 'five forces' methodology (suppliers, buyers, new entrants, substitution and industry rivalry) and SWOT (strengths, weaknesses, opportunities, threats), trends in consumer use of multimedia and benchmarking of the evolution in each country towards an information society Finally, through the MAGNET Group, the methodology and questionnaire frameworks used within the study can be obtained by representative bodies in other countries wishing to add to this new corpus of information about the development of the multimedia sector.

The national report on consumer applications in Germany gives a general overview of the situation concerning existing and emerging consumer applications in Germany. It gathers together data about multimedia industry and marketplace in Germany. The study contributes to the explanation and understanding of the heterogeneous situation throughout Europe in the field of multimedia, and especially concerning consumer applications. MAGPIE (Multimedia Action Groups - Planning Information for Europe) was a one-year programme of studies (starting in June 1996) into the current and evolving nature of the commercial context within which the European content industry is developing. MAGPIE was an initiative from the multimedia Action Groups NETwork (MAGNET), a working group which currently consists of Multimedia Special Interest Groups (SIGs) and equivalent organisations in thirteen European countries. SIG members come from all points in the multimedia value-chain, the creators of content materials and their agents, application developers and distributors as well as tool-providers, platform-suppliers and the end-users of multimedia services. MAGPIE is a response to their need to enhance their understanding of the structure, trends and future evolution of the European multimedia industry and marketplace. The MAGPIE accompanying action has delivered five trans-national studies and ten national surveys conducted by the six Europeam multimedia Special Interest Groups who are founder-members of the MAGNET Working Group, in conjunction with organisations from Finland, France, Germany and Luxembourg. Project URL : http://www.magnet.org/magpie/magpie.htm

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