The project was structured in a way where demand side and supply side were thoroughly analysed first in WP2 and WP3 respectively setting the foundations for WP4 and subsequent WPs where the compelling offer is composed and rolled-out in the rest of the EU.
At half way of the project progress, the building blocks have been settled (WP2 and WP3) and actual work on the renovation packages (WP4) has been initiated.
The analysis of the demand side in WP2 resulted in a better view on regional housing markets from NZEB renovation perspective. Although the main finding is that such segmentation is not commonplace, six segments have been identified. The main characteristics of those segments are described in a report. They compose the focus groups to afterwards design the renovation packages. A transferrable framework has been made available to define different segments in different contexts.
In a next step, the drivers and barriers per segment were clustered. Those were technical, financial, social and behavioural and context related. This resulted crucial information allowing to remove barriers and foster drivers of the identified segments.
Afterwards, the demand drivers were activated and barriers tackled tailoring to local conditions. Since local conditions influence the demand drivers and barriers, they have been taken into account when designing the renovation packages locally. Nevertheless, the analysis performed is valid throughout the EU.
The work on WP2 and WP3 has proven key in preparing the field for a quality development of compelling offers within WP4. The work in the latter WP is currently half way. This WP started by building the bridge; connecting the demand and supply sides. A generic template was composed illustrating the supply and demand connecting points. It was applied to the demand segments identified in WP2. This matrix template and the methods developed serve as the platform for developing the renovation packages.
In a next step, the previous template was tailored to the local differences for demand-supply combinations. The work done in these first eighteen months has greatly deepen the understanding and view on the supply and demand side. It has also given key insights on how to better address the demand side and seduce customers to undertake NZEB renovations by guiding them through the customer journey process. As a consequence, the timeline of WP6 has been adapted to maximise the use of the acquired knowledge. Task 6.1 on pilot testing has been started earlier than foreseen in Annex 1. At the same time, WP5 will be redefined to support the success of the compelling offers developed retaining the quality assurance focus.
