The Privacy Flag (PF) project has researched and combined the potential of crowdsourcing, ICT technologies and legal expertise to protect citizens’ privacy when visiting websites, using smartphone applications or living in a smart city. It has enabled citizens to monitor and control their privacy with a user-friendly solution made available as a smartphone application, a web browser add-on, and a public website, all connected to a shared knowledge database.
Our key ambition has been to utilize the power of the crowd combined with ICT technology and legal expertise to enable users to monitor, control and increase their level of privacy in three targeted application domains: websites, smartphones applications, and Internet of Things (IoT) deployments in smart cities. PF has targeted different segments of end-users, including:
- Citizens (main target group);
- Companies and SMEs;
- Smart cities and public administrations considering deploying IoT;
- Researchers and research projects to assess their risk level to breach privacy;
- ICT Lawyers and policy makers.
The main aims have been to:
1. Develop a highly scalable privacy monitoring and protection solution with:
- Crowd sourcing mechanisms to identify, monitor and assess privacy-related risks;
- Privacy monitoring agents to identify suspicious activities and applications;
- Universal Privacy Risk Area Assessment Tool and Methodology tailored to European norms on personal data protection;
- Privacy enablers against traffic monitoring and finger printing;
- User friendly interface informing about the privacy risks when using an application or website.
2. Develop a global knowledge database of identified privacy risks, together with online services to support companies and other stakeholders in becoming privacy-friendly, including:
- In-depth privacy risk analytical tool and services;
- Voluntary legally binding mechanism for companies located outside of Europe to align with and abide to European standards in terms of personal data protection;
- Services for companies interested in being privacy friendly;
- Labelling and certification process.
3. Collaborate with various standardization bodies and actively disseminate towards the public and specialized communities, such as ICT lawyers, policy makers and academics.