e-Traction, a highly innovative company specialized in energy efficient electric powertrain technology, is developing an in-wheel direct-drive electric powertrain solution, first for city buses and heavy-duty trucks, which is called TheMotion. By creating the most energy efficient electric powertrain solution, environmental impact, energy consumption and Total Cost of Ownership are lowered substantially. The main objective of the feasibility study was to assess the technical and commercial feasibility and produce a business plan for TheMotion. Phase 1 objectives were:
• Provide a more detailed strategic overview of the European as well as the world market, the competitive environment and the main stakeholders.
• Provide in-depth and detailed market drivers, restraints and opportunities.
• Provide more detailed forecasts for the market.
• Provide an actionable set of recommendations for market entry and growth.
• Provide insight on (future) technology requirements determining the growth of the market.
• Assess the technical capacity of the system and related technologies.
• Provide a project implementation plan for Phases 2 and 3.