− Customer survey and customer pilots:
In this step we perform a research on EU business sectors and companies. Then, customer survey has been conducted to gain information based on carrying out both quantitative and qualitative consultation with stakeholders from diverse sectors across local market and Europe
− Technical Feasibility:
In this step, the potential constraints of implementation of the System such as available timeframe, risks to implementation and regulations at EU and national level have been searched.
Then, technological infrastructure has been assessed in pre-selected countries.
Thirdly the risks of implementation have been detailed under categories of scope, cost management, stakeholders, commercial and user acceptance.
Fourthly, detailed legal regulations have been investigated for commercialization of the solution on EU market and national markets.
− Market Analyses:
In this step various markets have been searched.
-- European Market Analysis: With the analysis of European market, project team determined which feature of the system should be changed or added, which languages should be supported and how interface is going to be. Also the targeted countries and potential competitors and their pros and cons, have been determined.
-- International Market Analysis: With this analysis, project team extended European market analysis to international level.
-- Targeted Country Analysis: In this analysis, countries that selected in previous market analyses has been examined at national level. State regulations, national tender processes, local competitors will be identified and searched.
− Economic Feasibility:
Financial feasibility analysis has been conducted by developing a base case financial plan and assessing the sensitivity of the profitability of the project, and the projected return.
− Business and Internationalisation Plan:
In this plan, objectives and roadmap that will be followed in rest of the project have been determined by using the previous step’s outputs.
Main results achieved so far:
- The customers’ needs and problems have been searched and analysed
- The competitors have been identified and analysed deeply
- The software and database alternatives have been analysed and compared detail
- The substructure for technical side has been selected
- The target market has been selected
- Financial tables for investment and operation in new markets have been made
