The Phase 1 grant has enabled us to complete an in-depth market study, on completion of which, having reviewed and analysed the data collected, we conclude that there is a viable market opportunity for Aqua Gratis initially in new house building market followed by the commercial new build market (hotels/pods). We will continue to watch the progress of the retrofit market as it matures for the greywater recycling solution such as Aqua Gratis. From our contact with Severn Trent Water, Starbridge Port Developments, Galiford Try, Black Country Homes, Wolverhampton City Council, South Staffs and Scottish Water, we have already begun developing what is likely to become our initial route to market.
Whilst the aim is for the Aqua Gratis to be sold to the new house builders, we first need to convince them of the technology so we will be required to build a number of prototypes in partnership with the subcontract manufacturer e3 Design this during the phase 2 project. We have successfully mapped out the supply chain for hardware and testing providers to enable us to offer Aqua Gratis for in house testing. We have also confirmed the interest of several end users who are keen to commence end user trials.
In planning the further development programme for Aqua Gratis, we gained a clear understanding of the work required to develop to TRL9. We have built a work plan that is manageable, affordable and realistic to achieve. During the preparation of the Phase 2 proposal, it is envisaged that further refinements will be made to the structure and cost, to deliver a robust plan for scale-up and commercialisation.
The wider market is large enough to support more than one competing solution, therefore we consider that the threat of competing viable alternatives also reaching the market does not constitute a major barrier to successful commercialisation by CWP (though this is an area that must be monitored to assure the sustainability of the business). As a result of this Phase 1 project, we have been able to review our business strategy, and to construct a robust business plan, with realistic and achievable financial forecasts.
CWP will therefore proceed with our plans to reach market as soon as possible, in order to capitalise on timing of key market drivers, and establish Aqua Gratis as the technology of choice for recycling of the greywater, and to bring our business plan to fruition.
