Periodic Reporting for period 1 - Teraseya Prime (Adaptive intelligence technology giving complete crop control to farmers)
Okres sprawozdawczy: 2019-12-01 do 2020-03-31
Producing more crops while simultaneously reducing inputs through Precision Agriculture (PA) will be the driving force for sustainably meeting the needs of the EU’s environmental policies. Frontier Conect has developed an “all-in-one” agricultural device called Teraseya Prime to facilitate intelligent agriculture. The device features multiple precision sensors for the measurement of the soil, air, and weather, as well as insect detection capabilities based on the attraction of insects using pheromones and sparkling lights. The hardware is complemented by associated software for farm management. Through its capabilities for early insect detection and fungal prediction, combined with its customized recommendations regarding corrective actions, Tereseya Prime can help farmers minimize the impact of pests and diseases, and to optimize the use of inputs. Trials accomplished in 2019-2020 demonstrated a 15% reduction of inputs combined with 8% crop yield increases.
The key objectives of this project were to complete market and commercial feasibility assessments to confirm market receptivity to Teraseya Prime and to update the commercial strategy. This phase also involved a technical feasibility assessment to validate the product functionalities, and an intellectual property analysis to update the strategy regarding patents and trademarks. Furthermore, a risk assessment was developed, to clarify potential risks and identify risk mitigation strategies.
The key objectives of this project were to complete market and commercial feasibility assessments to confirm market receptivity to Teraseya Prime and to update the commercial strategy. This phase also involved a technical feasibility assessment to validate the product functionalities, and an intellectual property analysis to update the strategy regarding patents and trademarks. Furthermore, a risk assessment was developed, to clarify potential risks and identify risk mitigation strategies.
The work performed included a detailed market assessment study, which involved third party research, surveys, and interviews. Technical trials were coordinated, and results analyzed, and an IP analysis was conducted.
The report provides details on the successful completion of the objectives. Some key results and strategic conclusions are highlighted:
• We confirmed widespread receptivity to Teraseya Prime across the sources interviewed.
• There was particular interest in the insect detection and fungus prediction capabilities.
• While many crop types could benefit from Tereseya Prime, we found notable interest for cereal crops (including wheat and barley) and oilseed (including rapeseed and sunflower), especially for farms of at least 100 hectares. Multiple field trials are planned to further demonstrate technical validation.
• We will focus our efforts on Europe initially, using local resellers or business partners and we have already initiated conversations with several key players.
• We confirmed widespread receptivity to Teraseya Prime across the sources interviewed.
• There was particular interest in the insect detection and fungus prediction capabilities.
• While many crop types could benefit from Tereseya Prime, we found notable interest for cereal crops (including wheat and barley) and oilseed (including rapeseed and sunflower), especially for farms of at least 100 hectares. Multiple field trials are planned to further demonstrate technical validation.
• We will focus our efforts on Europe initially, using local resellers or business partners and we have already initiated conversations with several key players.