Development of a system for automatic ad insertion into on-demand streaming video to provide new monetization mechanisms to the media industry

Informacje na temat projektu

TAPPXSSAI

Identyfikator umowy o grant: 887919

DOI

10.3030/887919

Projekt został zamknięty

Data podpisania przez KE 27 Listopada 2019

Data rozpoczęcia 1 Grudnia 2019

Data zakończenia 31 Maja 2020

Finansowanie w ramach

• INDUSTRIAL LEADERSHIP - Innovation In SMEs

Koszt całkowity

€ 71 429,00

Wkład UE

€ 50 000,00

Koordynowany przez

TAPPCELERATOR MEDIA SL
Spain

Periodic Reporting for period 1 - TAPPXSSAI (Development of a system for automatic ad insertion into on-demand streaming video to provide new monetization mechanisms to the media industry)

Okres sprawozdawczy: 2019-12-01 do 2020-05-31

Podsumowanie kontekstu i ogólnych celów projektu

We have developed a new technology based on Server-Side processing of the insertion of advertisements, which has a series of important competitive advantages over the Client-side based solutions that are currently on the market. The improvements that this innovation entails are focused on both the end user, improving their experience preventing the ads from cutting scenes, as well as the advertiser, by contextualizing the ads, and therefore optimizing the effectiveness of the impact of the ad. Finally, for broadcasters, the solution helps them maximize their advertising revenue and automate the process. The objective of the project has been the creation of a Server Side Ad Insertion system for the media industry able to handle and insert Advertising content into streaming video. The system has been based on an artificial intelligence able to analyse the original video content to create a series of metadata that allows the system to select the optimal Advertisement, as well as the optimal insertion moment, creating a targeted non-disruptive viewer experience.

Prace wykonane od początku projektu do końca okresu sprawozdawczego oraz najważniejsze dotychczasowe rezultaty

The feasibility study performed has accomplished the following specific objectives:
• Development of a five-year business and exploitation plan adjusted to the technical and commercial features of the project, including the assessment of the cost-effectiveness and exploitation potential of the solution.
• Validation of TAPPX’s commercial strategy focused on its ability to offer the system to clients and advertisers through its existing commercial channels including sales of pilot test deployment with a significant target customer.
• IP strategy enabling protection over the suitable parts of the system and to expand the scope of its freedom-to-operate assessment.
• Development of a technical assessment to identify limitations or constraints of technology, as for example integration with ad servers, trackers, real-time performance, big data handling, algorithm performance, etc including advanced prototype testing in a real-world environment at TRL7.

Innowacyjność oraz oczekiwany potencjalny wpływ (w tym dotychczasowe znaczenie społeczno-gospodarcze i szersze implikacje społeczne projektu)

The test with TV3 has been satisfactory and we believe that the main impact will be aimed at both, user and the broadcasters:

- User: Improve the user experience, showing them non-intrusive advertising and much more focused on their preferences.
- TV broadcast – media companies: Adapt their business models to monetize views and improve their performance compared to traditional advertising.