Periodic Reporting for period 2 - eTryOn (Virtual try-ons of garments enabling novel human fashion interactions)
Okres sprawozdawczy: 2021-10-01 do 2022-12-31
The outcome of the project in the form of Software is available as Open Source, and can be accessed through eTryOn's website relevant page:
https://etryon-h2020.eu/software/
In creating these 3 apps and their components, we have developed a body self-scanning software with significant improvements in the accuracy of the creation of 3D body models, that can produce a dressable 3D avatar for use in the Dress Me Up application. Afterwards, relying on real garments from past, ongoing and new collections, we created digital assets that can be used in game engines, and are subsequently used in the VR Designer and Magic Mirror apps that run on the Unity game engine. Regarding the simulation of the developed avatars and the selected garments, the transformations of the aforementioned garments in forms compatible for simulation in game engines and AR frameworks were defined. For extracting fashion insights, we have developed a Machine Learning model for the detection of categories and attributes within fashion imagery. Furthermore, the aforementioned model in combination with past trend data were used to form a fashion trend analysis and prediction model. On combining all the aforementioned technologies in standalone XR apps, we have set up a cloud-native, serverless-first architecture design delivered and iteratively kept up-to-date as the project evolved and incorporated an Architectural Decision Records methodology. Furthermore, detailed technical diagrams have been delivered with clear distinctions of the cloud functions that were implemented that aided all three XR apps. Regarding the development of the applications, we firstly analysed the options and selected the platforms for the software implementation of each app. All the aforementioned technical work relied on the detailed user requirements that were gathered through questionnaires directed to the target audience of each app. Cloud function integration, API implementations and the development of the three apps has been finalized. Furthermore we defined a clear plan of testing the applications in our pilot sessions and carried out several dissemination activities on various social media channels to promote said sessions. We carried out the three different pilots and we got feedback from our end users, in the form of questionnaires (subjective) as well as from analytics services that we have set up (objective).
As a result of eTryOn, the use of Interactive Technologies in fashion industry will be increased, further enhancing the number of European SMEs and start-ups who benefit from technology transfer and market opportunities. New opportunities for fashion marketing will be created, re-inventing the e-commerce experience for consumers, by providing customers products that are better suited for them and also providing solutions to significant fashion industry/market problems such as returns of online orders and trend detection for scheduling production, helping brands reduce apparel returns and increase sales conversion.
Moreover, through the VR designer app and eTryOn in general, we expect to convince more fashion brands turning to 3D design, which reduces significantly the cost garment design and reduces fabric waste. Furthermore, the development of the DressMeUp will facilitate the mainstream use of digital fashion (digital collections for example), joining the new era of digital fashion in metaverse and gaming industry. It will also allow for reducing material waste since fashion lovers need not to buy anymore an outfit for a one-time-show. The Magic Mirror app will provide innovative solutions in e-commerce allowing for more fitted purchases and hence less returns. eTryOn has therefore begun to pave the way for potentially ground-breaking approaches, contributing to a more sustainable model in the fashion industry.