Advanced analytics and Machine Learning are disrupting the way organizations make business decisions. There are many different software products that focus on analyzing images, videos, language, and many more types of data. But one area that is still not developed is the analysis of location data, where things happen, and why they happen there.
To do market analysis, site selection, and overall understand why things happen somewhere, you need a Spatial Analytics Platform and Location Data. Traditionally, the technology and the data have been produced and distributed by different organizations, making it hard for users to use them and especially hard for applying Machine Learning to them.
With NextGen.DO CARTO will develop a new paradigm of Location Data Marketplace connected to analytics technology that will reduce dramatically the time taken for spatial analysis and make it much more accessible.
This requires harmonizing data from many providers using Machine Learning and building a common Index. We are looking at reducing the time it takes for a user to make use of a location dataset from 1 month to just a few hours. With NextGen.DO CARTO will change the way location data is accessed, paid, and used, and will result in substantial growth of CARTO’s market penetration.
CARTO’s ambition is to become the world’s leading Location Intelligence platform, empowering organizations, with the help of third-party data streams and spatial analysis, to turn their location data into business outcomes. Our strategy is to create software and data products that will make Location Intelligence more widely accessible to every organization. With NextGen.DO analysts, developers, and data scientists are equipped with the tools, APIs, and libraries needed to build Location Intelligence applications that can help businesses to make investment decisions, streamline operations, reduce costs, and much more. CARTO's platform caters to multiple industries & solutions ranging from the public sector to healthcare, retail, logistics, and telecoms. CARTO not only impacts these businesses' bottom line but also helps enhance sustainability and safety measures.
