Seafood is a vital contributor to global animal protein production, and aquaculture now a major source of these foods in Europe. However, research has largely focused on technical production challenges, overlooking environmental, social, and trust-related dimensions. Eurobarometer data shows that European consumers remain concerned about the origins of products and transparency of supply chains. Given the EU is also the world’s largest importer of seafood, addressing these concerns is essential to build confidence and increased consumption of high-quality protein and micronutrients otherwise lacking in European diets.
FishEUTrust is tackling this challenge by linking technology providers, supply chain actors, regulators, policymakers, and consumers through a shared digital platform. Five Co-creation Living Labs in Mediterranean, North Sea, and Atlantic regions are real-world testbeds, addressing specific challenge — from traceability (ABT) and fish health (CETGA) to data provision (OXY), business-to-business models (Bugenvila), and consumer engagement (IPMA). Together, they are validating new solutions, developing business models that protect cultural and culinary heritage, strengthen short supply chains, promote underutilised fish species, and co-design behavioural interventions to help guarantee seafood quality, safety, and traceability. To achieve these goals, FishEUTrust combines sensors, metagenomics, genetic biomarkers, isotopic techniques, and digital tools, such as product passports and blockchain. The project also aims to provide an integrated impact assessment and life cycle analysis measuring environmental, health, and socio-economic benefits.
