Descrizione del progetto
L’industria europea dei videogiochi per colmare i divari culturali
In un panorama digitale in rapida evoluzione, gli ecosistemi dell’industria europea dei videogiochi si trovano ad affrontare una sfida cruciale: la necessità di garantire una più profonda integrazione con i settori culturali tradizionali ed emergenti. Questo scollamento ostacola il pieno potenziale di tale industria, incidendo sulla crescita economica, sulla creazione di posti di lavoro e sulla coesione sociale. In questo contesto, il progetto GAMEHEARTS, finanziato dall’UE, emerge come una promessa di cambiamento. Cooperando nell’ambito di un consorzio che comprende Salford, Tampere, Vienna, l’Università di Breda, l’Università di Breslavia e leader del settore come Ubisoft, il progetto forgerà collaborazioni strategiche. Nel complesso GAMEHEARTS si configura come un pioniere di «esperienze ludiche», esplorando il modo in cui il know-how dei videogiochi possa guidare l’innovazione nelle industrie creative e culturali. Questa iniziativa trasformativa si propone di elaborare raccomandazioni politiche e tabelle di marcia, promuovendo innovazione sostenuta e crescita economica in tutta Europa.
Obiettivo
GAMEHEARTS will seek to maximise the value of the European videogame industry ecosystems (hereafter, EVGIE) within a wider social context of the creative and cultural industries (hereafter, CCI). This will consider the importance of the EVGIE in contributing to economic growth, job creation, physical and mental wellbeing, and social and cultural cohesion, by particularly focusing on, how a stronger and closer working relationship between more the traditional and emergent cultural sectors, can work better to create more inclusive and socially responsible cultural experiences. The consortium will offer policy recommendations and roadmaps setting out how the EVGIE can and should develop, and where it could act as a driver for sustained innovation and economic growth. It will utilise an evidence-based approach that focuses not just on videogame development, but rather adopts a holistic ecosystem approach, utilising both established and more innovative methodologies, to consider the competitiveness and development of the EVGIE, and how videogame know-how and technologies could drive innovation in the wider CCI. In doing so, GAMEHEARTS will develop ‘ludic experiences’, to explore possibilities of more inclusive, engaging, and empowering cultural experiences. Working across seven work packages the universities of Salford (UK), Tampere (Finland), Vienna (Austria), Breda University of Applied Sciences (Netherlands), and Wroclaw University of Economics and Business (Poland) will work in parentship with Ubisoft (France) and other major videogame partners and associations (including the ISFE & EGDF) to explore current and future trends in the EVGIE. Beyond this, we will work with certain cultural case studies partners to consider how game-related technologies and practices are and could be used to increased access to heritage, the arts, and sport.
Campo scientifico
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Meccanismo di finanziamento
HORIZON-RIA - HORIZON Research and Innovation ActionsCoordinatore
1010 Wien
Austria