Jet Anti-Fire main advantage over existing active fire protection systems is that it will allow extinguish a fire in half the time and, therefore increasing safety, makes easier rescuing people, saving lives and minimizing infrastructure damage. JAF is particularly suitable for skyscrapers as it is able to maintain automatically water pressure constant and, thus, making possible for water to reach the hose for the lowest to the highest floors in tall buildings at the same pressure, assuring the right tools to fight the fire.
JAF offers more protection for firefighters against fire as JAF, through its water launch component, drops temperature around the fire focus thus allowing more safety to firefighters while they can get closer to the fire to better target the fire. In addition, JAF offers more protection against fires for all people involved in the incident as JAF is able to suffocate them in half the time of other systems.
Geographically, primary targets are Italy, Spain, France and Portugal, followed by Germany, Belgium and UK (that will be target from 2023 on). Given the company strategy and current clients (distributors and key clients), our primary markets will be those countries where distributors (that are final clients for FIRING) are already in place or identified, or the country have some specific characteristics that make JAF the very best option, such as Spain, where the droughts are quite common and the water savings of JAF (50%) will be a key selling factor.
We have defined our total annual production and estimated production cost and selling prices for two JAF products: JAF Complete Set and the Hydrant Tap by itself. We have projected revenues, margins and Return of Investment (ROI) for the first five years of commercialization, based on a conservative case. The accumulated net profit of JAF by 2024 is estimated in €19.7M with a ROI of 14.73.
