We have organized customer pilots to understand the solution’s technical acceptance, willingness to pay, and pricing validation. The research was carried out through a survey (SURVEY ANNEX IMAGE) sent to the customers and with direct interviews. All the individuals saw the presentation of 4 different products (1) B25Trn (turbo normalized) CS-E (2) B25Trs (turbo supercharge) (3) B25Trs +hybrid (4) B25Tr certified
The main results of the research are:
1 Everyone believes emissions and environmental impact are problems that must be faced. To understand the relevance of this result “EMISSION”, indicates the current emissions of actual aero engines compared to B25 and B25T, admissible emissions are in blue
2 Cost evaluation of the product in line with MWfly prevision “PRICE”
3 Performance requirements in line with the project “PERFORMANCE”
4 Great interest from emerging markets that will become the biggest markets in the future “MARKET”
5 Great interest from flying car and urban aircraft manufacturers. Great growth is expected in these markets “SALES”
In general, the feedback on all the products was positive. Each product, although having the same starting point, had different configurations to meet different needs. Each customer has identified a product that satisfies their needs. Each customer has indicated what criteria meets their needs. We have conducted analyses of the initial target markets. We identified 4 main Markets (1) LSA - Light sport Aviation (2) GA - General Aviation (3) MALE - Medium Altitude Long Endurance (4) UAV - Urban Mobility Aircraft. The forecast expects an impressive growth for all of these markets in the next few years. We completed an analysis of our internal company resources to ensure our capacity to develop a production network. We evaluated hiring requirements, operational and organizational issues and carried out cost-benefit analysis. We analyzed stakeholder data, and built our stakeholders’ engagement strategy. We undertook actions to maximize its market success. We defined the communication needs to be used before the commercialization phase. The best communication is made by the current users of the engine, they can show the engine in use and spread a positive opinion of the engine itself. MWfly, has carried out promotional activities through B2B meetings with customers at their facilities. The meetings have always had a positive outcome by dissolving doubts of the quality of the product. In the last period MWfly or dealers participated in meetings and international shows. We seek traditional and non-traditional means to reach the customer: Advertisement; Media; SEO/SEA for the optimization of the website in order to attract more visitors and to convert visitors into customers. The activities carried out for the diffusion of the MWfly products were focused on the social media communication like FB, and Instagram. The goal was to reach a significant number of followers, and this was done through the publication of numerous posts participating in blogs and discussions. This has allowed us to quickly collect more than 13,000 followers on Facebook.
