To assess if Glanum Medical can commercially roll-out with HeartService in Europe, Glanum Medical performed an in-depth market research to understand the ECG and Holter monitoring market in Belgium, Germany, Sweden, Italy and France. Moreover, stakeholder needs (GP’s, cardiologists and patients), optimal business models and reimbursement strategies were identified in these countries.
The feasibility study showed that the initial concept and approach of Glanum Medical, the full-service model, is also applicable in other countries than the Netherlands. In all markets from the concept of the ECG-Holter solutions the ease of use and the patient comfort have been highly appreciated. In Sweden this model can also be profitable. Next to the full-service model, Glanum Medical can also focus for roll-out in other countries such as Germany using a service concept for hospitals. Introduction of a ECG-Holter service model in Belgium, France and Italy is more complicated. The reimbursement for ECG-Holter examinations is relatively low in these markets and in Belgium there is no reimbursement for GP’s. The feasibility study will be used as a primary source in updating the business plan with roll-out activities in Sweden (or other Northern countries) and at a later stage Germany.