Movieday is the first company bringing talented movie makers together with theaters, in an intelligent manner. Our machine learning tool already learns from us, employees and managers of Movieday, true movie fans, and we verified an 80% match between our choices and the platform choices. The platform comes at no-cost for the theaters, and we are supporting the promotion of the movie for the movie maker.
By the end of the project, we will be able to provide movie forecasting, optimized booking, film insights, and an optimized scheduling to increase the profitability of the theaters.
The risk theaters take with displaying a movie on a screen is virtually transferred to Movieday, but the platform can tell if the event will be successful or not for the crowd in the surroundings, so the risk is evacuated by the accuracy of the prediction engine.
We will sell a different offer to our direct customers, the theaters: different kind of events, for educational purpose: around social subjects, politics, economy, that would follow the program of the national education ministry in every country.
We would do recreational movies as well, from every genre: drama, horror, action, humor, love movies, short films, coverages from independent journalists.
We’ve found out that the fewer the total population in a city, the lower the cinema frequentation. It means that we can leverage ITDS to make people go back to the cinema in the country side.
The societal implications would be tremendous: it would facilitate social inclusion, promote culture by talking about sensitive subjects, and it would bring communities normally excluded in a foreign country back with the locals.
We plan on working with the French community in Italy, in Spain, with the Chinese community in Spain, and the Italian community in France, and finally with the Turkish community in Germany, to show new movies in our network of movie makers, or classic movies.