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SW application for smartphones enabling accurate and easy-to-use 3D body scanning for digitalized design and production process in fashion and textile industry.

Periodic Reporting for period 1 - AVATAR (SW application for smartphones enabling accurate and easy-to-use 3D body scanning for digitalized design and production process in fashion and textile industry.)

Okres sprawozdawczy: 2019-08-01 do 2020-01-31

The fashion industry causes an enormous ecological burden caused by millions of tons unused dresses thrown away every year in Europe. This can be reversed by persistent digitization of the apparel design and manufacturing through connected IT devices and platforms. OFFORM3D (studio launched in 2018 by the company ILA residing in Prague) aims at mastering the process of 3D digital fashion design and patterns preparation, including the new business models. Application of digital technologies makes possible to substitute classical process of apparel design and production by a cheaper and nature friendly alternatives.
Our overall objective is to become process integrator in the area of the digital/virtual garments processing and navigator in the 2D-3D transition in the fashion and design and apparel production industry.
The project AVATAR enabled us to perform following activities:
• Detailed market analysis
• Business model(s) specification
• Technological analysis focused on digital libraries/databases of patterns and avatars
• Economical / financial analysis
• Feasibility study reflecting the outcomes of all analytical work
As a result of the aforementioned analyses we have shifted the project focus and abandoned the initial intention to create the mobile application for personal body scanning.
FS reflects the specification of our forthcoming activities including the reorientation of the main focus of our company on a viable product. Mr. Zandbergen (our coach) helped us to focus ongoing activities on the market penetrations and define the necessary steps for speeding up of our business activities.
The main objective of the project AVATAR was to perform profound technological analysis focused on the application using 3D body scanning by smartphones. The idea to enable the smartphone owner to create his/her own 3D avatar has been abandoned.
Thanks to the market analyses we identified other business opportunities:
• Digital fashion data management -> creation of patterns library and virtual avatars library using the already available apps.
• 3D virtual fashion presentation (prototyping / fitting and fashion shows).
Aforementioned products and scaling-up strategy have been formulated and relevant markets described in the FS.
The project confirmed that digitalisation of fashion, no waste fabrication of garments and change from 2D to 3D modelling corresponds to the needs of modern Europe, demands of customers and imperative of sustainable care of environment.
AVATAR - Sarah
bag in 3D model
Jacket in 3D
Garment - coverall in 3D