Offering the competitive advantage to SMEs
In a highly competitive environment any attempt for innovation in products can be accelerated by offering value-added services, a task that requires concurrent design of products and services. This is particularly important for SMEs that need to optimise performances through a product-service solution by combining physical products, software and services. A Product Service System (PSS) has to exceed customer expectations, and at the same time it has to be reliable and available when needed. This involves careful design of all dimensions of the PSS, from its original concept to its market removal. Towards this direction, PSCD process offers an integrated, simultaneous and convergent innovation of physical products, software, services and existing processes within the company. Thereby, marketing, research, development, production and other related processes are taken into account in the innovation process from the beginning, all through its life cycle, to its removal. This pluralism can enlighten dark sides of systematic problems and help associating failures to their causes. The PSCD process sets the criteria and the guiding principles, such as integration, capitalisation and cooperation for both strategic and operational decision making. Important aspects of the PSS implementation include a company vision and an innovation strategy that are well defined and communicated companywide. By investing in people and competencies, where management takes the right decisions at the right time and synergies are intermixed, PSCD process can be applied. This application can result into great reductions in time-to-market of a new PSS and also in its quality improvement. Additionally, issues including insufficient PSS definition, unsuitable standardisation, PSS misconception, lack of coordination, costs estimation and last minute changes, can be satisfactorily addressed. The PSCD process innovation can provide great assistance to companies when developing and implementing their own innovation process. The methodology is suitable particularly for companies that need to improve their co-design capabilities to better exploit their physical product or services. Additionally it would be useful for companies that need to remove communication barriers between departments, or to optimise the performance of their salesmen. For further details click at: http://www.prosecco-village.com/(odnośnik otworzy się w nowym oknie)
